See an example Built for hotels. Focused on your guests.
Get your hotel’s
AI Search
Action Plan
Find out whether AI recommends your hotel for the guests you want to attract, what it says about you, and what to improve over the next 30 days.
Powered by Formula’s CARBS framework
Customer Clarity · Authority · Reviews · Brand · Machine Readability
Your hotel. Your guests.
Your action plan.
A few questions about your hotel. A clearer picture of how AI sees it. Practical steps to take next.
One hotel per assessment · Your report stays private
Trusted by leading hospitality brands
Less ambiguity. More direction.
A clearer picture.
A more useful next step.
See what AI sees
Explore discovery, The AI Shadow™ and the route to book — with checked sources and unavailable checks clearly distinguished.
Know what’s holding you back
Understand the five CARBS signals through the lens of the guests and occasions that matter most to your hotel.
Focus your next 30 days
Get up to three evidence-backed priorities: what to change, where, who should own it, and how to retest.
A glimpse of your action plan
Not just a score.
A way forward.
See how a hotel’s findings become focused, commercially useful actions in our fictional Alderwick House example.
Explore the example reportA lovely family stay.
A less clear AI recommendation.
Shortlist appearances
Supported hotel facts
Direct routes found
Priority: make family room choices unmistakable.
A practical conversation, not more complexity
Review your findings
with Adam Hamadache.
Formula’s Founder and CEO, Adam Hamadache FIH helps hospitality leaders turn the shift from search rankings to AI recommendations into clear, commercially relevant next steps.
Book a review with Adam