AI Search Action PlanFictional example · not a live audit

Alderwick House
A lovely family stay. A less clear AI recommendation.

Lake District · Priority: Family stays · Fictional sample — not a live audit

In this fictional example, family room details are the missing link. The hotel has the right offer, but the sampled answers cannot confidently say which rooms sleep four or whether a cot fits.

3 / 12

Shortlist appearances

8 / 11

Supported hotel facts

2 / 4

Direct routes found

Book a review with Adam

Discovery & The AI Shadow™

Family stays

“Which hotels in Lake District would you recommend for family stays? Explain your shortlist and how to book or enquire.”

Couples’ breaks

“Which hotels in Lake District would you recommend for couples’ breaks? Explain your shortlist and how to book or enquire.”

Dog-friendly breaks

“Which hotels in Lake District would you recommend for dog-friendly breaks? Explain your shortlist and how to book or enquire.”

Illustrative answer: “Alderwick House could suit a family break, but check room occupancy directly with the hotel.” This is invented sample content, not an answer from a named AI product.

Illustrative shortlist appearances by guest type

Family stays

1/4

Couples’ breaks

2/4

Dog-friendly breaks

0/4

Your CARBS breakdown

CCustomer Clarityissue found

Family room information issue found

The fictional rooms page lists family rooms but does not state maximum occupancy or cot space.

Evidence demo-c · Fictional sample

AAuthority Mentionsunclear

Editorial coverage unclear

Two fictional editorial mentions support couples’ breaks; none in this sample support family stays.

Evidence demo-a · Fictional sample

RReviewsverified

Review themes verified

Illustrative sample: 24 reviews, January–March 2026. Families praise the welcome and breakfast; room configuration is a recurring question. Rating: 4.6/5 from 218 fictional reviews on Sample Platform.

Evidence demo-r · Fictional sample

BBrand Consistencyissue found

Listing phone number issue found

A fictional directory has an old phone number. Name, address and website match in the other two sample listings.

Evidence demo-b · Fictional sample

Listing	Fields checked	Finding
Sample directory	Phone	Issue found · old number
Sample listing 2	Name, address, website	Match
Sample listing 3	Name, address, website	Match

SStrengthened Machine Readabilityissue found

Hotel structured data issue found

Illustrative hotel markup is missing room occupancy details. Root /llms.txt is absent: informational, not a ranking failure.

Evidence demo-s · Fictional sample

Your 30-day action plan

Priority 1 · demo-c

Make family room choices unmistakable

State which rooms sleep four, bed layouts and whether a cot fits. Put the same facts in the booking journey.

Where
Rooms and family stays pages
Owner
Marketing + reservations

Retest after 30 days
After 30 days, repeat family-stay prompts and verify every occupancy claim against the page.

Priority 2 · demo-b

Correct the outdated listing

Replace the old telephone number with the official number and check for duplicates.

Where
The affected directory listing
Owner
Marketing

Retest after 30 days
Recheck the same listing fields after 30 days.

Priority 3 · demo-s

Align hotel markup with visible room facts

Add appropriate hotel and room facts to valid structured data, matching the visible content.

Where
Rooms page structured data
Owner
Website developer

Retest after 30 days
Validate the markup and compare it with rendered room details after 30 days.

Make the next step a clear one

Let’s talk about Alderwick House.

Review the findings with Adam, with family stays at the centre of the conversation.